Crooze organised a virtual cycling league called Indian Pedalling League 2022 for its users in May 2022. The campaign required extensive graphics for Social Media and print designs for Goodies. I designed campaign and team logos, social media templates and two AR Filters for Instagram and Facebook and goodies like Medals, Certificates, Booklets and more.
Process & What we did
The First Drafts
Having been working with the Crooze team since 5 months, we knew what exactly what to do and it had to be done quick. Our spirits were high and we got the CIPL Logo & Team Logos ready in only half a day.
Social Media Templates
Our Instagram page had always been our super strength and it was time to spread the CIPL fever all over Instagram. I prepared some quick templates in a couple hours.
Brand Awareness with AR Filters
The campaign was an excellent opportunity to reach more people. It was my responsibility to ensure that we are express our brand at every touchpoint.
I used Spark AR to build Instagram AR Filters with our branding. The filters would allow our users to support their teams by sharing selfies and videos from biking trips.
My prior experience in Blender’s 3D environment and vanilla JavaScript came in handy.
In the Wild
The filters were a massive success drawing more than 8000 impressions as of 27th May, 2022.
We expect to reach 15000+ users users by then end of Crooze Indian Pedalling League 2022 campaign by June 5.
The users were also seen using them in very creative ways.
