Riding the IPL Wave with AR Filters & More
Crooze organised a virtual cycling league called Indian Pedalling League 2022 for its users in May 2022. The campaign required extensive graphics for Social Media and print designs for Goodies. I designed campaign and team logos, social media templates and two AR Filters for Instagram and Facebook and goodies like Medals, Certificates, Booklets and more.
Standing out as a Sustainable Construction Venture
The team set out to establish brand awareness and legitimacy. Early steps in the business required a branding identity and a website that could communicate just what makes ArmKon different. We iterated through several logo options keeping in mind the long-term vision of the project and landed out Web Designs with conventional designs that stood out ...
Using Brand Strategy to Guide Web Design for A Hollywood Picture Cars Company
Picture Car companies provide brokerage for cars and other vehicles used in movies. For a new interface, it was crucial to first understand the customers and their core problems. We started with some Brand Story workshops, moving into wireframes and finally a responsive web UI.
Leading the First UX Research for a Fitness Rewards App
Overview
The team was looking for UI improvements but initial discussions revealed that we were missing data-led discussions and UX vocabulary. So I conducted some workshops to understand the business and UX surveys to create user personas, and finally a detailed competitive analysis. This post deals with the second part of the project.
Problem Statement
Existing user insights were ...
Aligning Stakeholder Vision with User Experience for a Fitness Rewards App
Overview
The team was looking for UI improvements but initial discussions revealed that we were missing data-led discussions and UX vocabulary. So I conducted some workshops to understand the business and UX surveys to create user personas, and finally a detailed competitive analysis. This post deals with the first part of the project.
Problem Statement
The team is brimming ...
Reducing Perceived Loss for New Fantasy Cricket Players
New knowledgeable users needs a more rewarding and less penalising gameplay in order to avoid frustration arising from initial losses and focus on systematic and skill-based winning rather than one-off wins.