Leading the First UX Research for a Fitness Rewards App
Overview
The team was looking for UI improvements but initial discussions revealed that we were missing data-led discussions and UX vocabulary. So I conducted some workshops to understand the business and UX surveys to create user personas, and finally a detailed competitive analysis. This post deals with the second part of the project.
Problem Statement
Existing user insights were ...
Aligning Stakeholder Vision with User Experience for a Fitness Rewards App
Overview
The team was looking for UI improvements but initial discussions revealed that we were missing data-led discussions and UX vocabulary. So I conducted some workshops to understand the business and UX surveys to create user personas, and finally a detailed competitive analysis. This post deals with the first part of the project.
Problem Statement
The team is brimming ...
Reducing Perceived Loss for New Fantasy Cricket Players
New knowledgeable users needs a more rewarding and less penalising gameplay in order to avoid frustration arising from initial losses and focus on systematic and skill-based winning rather than one-off wins.