Standing out as a Sustainable Construction Venture
The team set out to establish brand awareness and legitimacy. Early steps in the business required a branding identity and a website that could communicate just what makes ArmKon different. We iterated through several logo options keeping in mind the long-term vision of the project and landed out Web Designs with conventional designs that stood out ...
Reducing Perceived Loss for New Fantasy Cricket Players
New knowledgeable users needs a more rewarding and less penalising gameplay in order to avoid frustration arising from initial losses and focus on systematic and skill-based winning rather than one-off wins.