Using Brand Strategy to Guide Web Design for A Hollywood Picture Cars Company
Picture Car companies provide brokerage for cars and other vehicles used in movies. For a new interface, it was crucial to first understand the customers and their core problems. We started with some Brand Story workshops, moving into wireframes and finally a responsive web UI.
Reducing Perceived Loss for New Fantasy Cricket Players
New knowledgeable users needs a more rewarding and less penalising gameplay in order to avoid frustration arising from initial losses and focus on systematic and skill-based winning rather than one-off wins.